Rivals can easily copy your improvements in quality and efficiency. But they shouldn’t be able to copy your strategic positioning—what distinguishes your company from all the rest.
The Idea in Brief
The Idea at work
1. Strategy is the creation of a unique and valuable position, involving a different set of activities.
2. Strategy requires you to make trade-off competing—to choose what not to do.
3. Strategy involves creating “fit” among a company’s activities.
Exploring Further
- The myriad activities that go into creating, producing, selling, and delivering a product or service are baic units of competitive advantage.
- Operational effectiveness means performing these activities better - that is, faster, or with fewer inputs and defecs - than rivals.
- Productivity frontier - the maximum value company can deliver at a given cost, given the best available technology, skills, and management techniques - shifts outward, lowering cost and improving value at the same time
- Strategic positioning attempts to achieve sutainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals or performing similiar activities in different ways
The Idea at work
1. Strategy is the creation of a unique and valuable position, involving a different set of activities.
2. Strategy requires you to make trade-off competing—to choose what not to do.
3. Strategy involves creating “fit” among a company’s activities.
Exploring Further
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